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Stage 1 (Complete)

Product Development:
‣  Minimal viable prototype
‣  Design packaging
‣  Artist outreach

(Aug 1 - Aug 31)

Stage 2 (Complete)

Web & Product Development:
‣  Customization web app
‣  Community & profile pages
‣  Prototype #14 success

(Sep 1 - Sep 30)

Stage 3 (Complete)

Prototype Finalization:
‣  Finalize prototype
‣  Finalize packaging
‣  Finalize web app

(Oct 1 - Oct 31)

Stage 4 (Complete)

Samples & Content Creation:
‣  Receive manufacturer sample
‣  Final edits to sample
‣  Receive final 3 Samples

(Nov 1 - May 1)

Stage 5 (Incomplete)

Press Outreach:
‣  Contact press list
‣  Shoot campaign content
‣  Contact influencers


Stage 6 (Incomplete)

‣  Launch Kickstarter
‣  Launch Indiegogo


Prototype Update

June - Present: Renovations and office upgrades in progress.

July 1, 2020: Started restructuring website in preparation for the jacket launch.

June 4, 2020: Researching new tools for customization app. 

May 21, 2020: Moved into new office space.

May 1, 2020:
Received final 3 samples!

April 22, 2020: Implemented new health & safety measures in regards to covid-19.

Mar 21, 2020: 
Due to the quarantines, border closures, and strict regulations, most of our supply chain has come to a halt or is at reduced efficiency. 

Feb 13, 2020: Final sample production in progress.

Jan 10, 2020:
Making minor changes to the design before final 3 samples.

Jan 8, 2020: 
We received sample from manufacturer.

Nov 8, 2019: 
We have started the process of making the first sample with our manufacturer. 

Oct 15, 2019: Implementing the new improvements discussed, we have created a new prototype. Prototype finalization is complete. 

Oct 10, 2019: 
Met with the team to discuss the aesthetics of prototype #14. Developed improvements that reduces extra visible seams and to hide attachment hardware.

Sep 28, 2019:
 Countless prototypes later, we are happy to announce that prototype #14 has passed the movement test. Currently, we are in the process of finalizing the aesthetics.

Sep 15, 2019: We have been testing several different attachment methods for the interchangeability of the patch.
Sep 12, 2019: Won a local pitch competition for the Creator jackets.

Aug 26, 2019: Minimal viable product was put under a movement test to test how the attachment will hold up during moderate to intense physical activities. Unfortunately, the product failed the movement test. The project's progress will be delayed until this is resolved.

Aug 03, 2019: After working with several local sample makers to improve the design; we made a minimal viable product.

Apr 15, 2019: Made first jacket sample.

Dec 31, 2018: Designed first prototype.

Nov 31 , 2018:
Conceived the concept where the back panel of the denim jacket can be interchanged with customizable patches.    

Artist Community Update

May 1, 2020: Temporary pause on artist outreach.

Jan 05, 2020: 
Started second wave of reaching out to artists.

Sep 31, 2019:
The artist community has over 20 confirmed artists that have submitted over 50 designs from all over the world! 

Aug 10, 2019: Started first wave of reaching out to artists to join the program.

Artist FAQ:

Q: Can I submit more designs later on?
A: Yes, we are constantly looking for more designs to put up. For more information please visit our artist affiliate page.

Q: Why don't I see my artist profile in the community yet?
A: The artist team will be improving patch and jacket mockups once the samples are made. Adding artist profiles will be on standby until mockups are updated.

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