A TRADITION SINCE THE 70's
Customizing art on denim jackets dates back to the 70’s along with the rise of hip-hop. Being a beatboxer and breaker, we naturally gravitated and fell in love with the concept.
SELF EXPRESSION CAN CHANGE
For decades the process has not changed, making it difficult to find, expensive when you did, and permanent. We thought, if self expression can change, why can’t the art on these jackets?
OLD SCHOOL WITH A TWIST
It became our mission to bring back custom art on denim jackets with an innovative twist. Making it easier, more affordable, and endless.
After countless prototypes, we invented the world’s first denim jacket where the back can be customized and even swapped.